- Market Research
- Website Structure Development
- Prototyping
- UX Copywriting
- UI Design and 2D Art
- Branding and Logo Creation
- Development on WordPress ACF
A Community for Horse Racing Enthusiasts
Racing Club offers a unique opportunity to become part of the horse racing world by allowing members to invest in racehorses. This not only serves as an investment but also provides exclusive experiences such as stable visits and participating in thrilling race days. The club fosters a community atmosphere where members can deepen their understanding of horse racing and share in the successes of their horses.
Challenge:
The main challenge for Tresor was to create a dynamic and visually appealing multi-page website that captures the spirit of horse racing and attracts new investors. The platform needed to feature easy navigation, high functionality, comprehensive information, and secure payment options.The main challenge for Tresor was to create a dynamic and visually appealing multi-page website that captures the spirit of horse racing and attracts new investors. The platform needed to feature easy navigation, high functionality, comprehensive information, and secure payment options.
Solution:
Tresor developed an integrated solution, including extensive market research to pinpoint key target audiences. The site structure was designed to clearly present all the club’s services, supported by clear UX copywriting and exceptional UI design and 2D art. The development was executed on WordPress ACF, ensuring high performance and scalability.
About Racing Club:
Racing Club offers shares in racehorses, making racehorse ownership accessible and exciting. Based in the UK, the club provides exclusive benefits such as stable visits, race day privileges, and behind-the-scenes updates. Members can follow their horses’ progress and enjoy the thrill of ownership without the usual high costs associated with racehorse ownership.
What Was Done:
- Integrated Ecosystem: Developed to provide secure access and management of all aspects of horse racing participation directly from the website.
- Distributed Ownership: Innovative approach to attract a wide audience by offering shares in horses, opening new investment opportunities.
- Flexible Investment Options: Various packages to cater to different budgets and preferences.
- Incentive Program: Encourages members to share their experiences, thus expanding the community.
- Thoroughbred Horse Catalog: Detailed information for informed investment decisions.
Core of the Design:
The design features a bright yellow accent color, contrasting with blues and grays to create an energetic and dynamic visual style. Real photographs of horses and races enhance the authenticity, while detailed 2D art enriches the user experience, making the site engaging and visually appealing.
Result:Â Â
The Racing Club website has become a central hub for horse racing enthusiasts, providing them with information, shared event access, and a visually engaging interaction space. User engagement has significantly increased due to the vibrant design and user-friendly functionality. The project demonstrated the potential of a well-designed website to foster a strong community, increasing interest and loyalty to the brand.
