Building a brand
with character.

What is naming?

Naming is the creation of a unique and original name for a company’s product. In the Russian-speaking segment, the concept also means the name of the product or service itself.

Professional naming is a separate niche in marketing. Specialists work to create a perfectly memorable name. A brand name alone can promote a brand, disclose positions and favorable offers of the company, helps build an image among competitors. Also, registration in accordance with the procedure established by law is mandatory.

The effectiveness of naming manifests itself in several factors:

• the brand name reveals the positioning of the company;
• audience engagement;
• developing a memorable name;
• euphony – the correct alternation of sounds for brain perception;
• no negative signs and associations;
• competitors do not have a similar name.

Creating such a name is a task for a professional. Or you can spend months of research on staff and years of trademark testing without getting results.

Who should order professional naming

Do you know exactly what your product’s brand name should be? What is the originality, what are the characteristics of your company? And most importantly, what don’t your competitors provide that you do? Creating a professional naming service can answer all this at once.

It can be said that better than an employee of the company, such a development is impossible. This opinion may exist, since Coca-Cola and Mcdonald’s were invented by far from advanced marketers and copywriters. But, the development of such names took place in times of low competition, so the companies strengthened their position for several decades. For new names, new rules are developed almost every year.

In which cases, development by professionals is a must:

1. You already have a name, but time has passed and your competitors have overtaken you. Are you familiar with the situation: you have a company, a brand name, several years of operation, active business in the first few years, lots of orders? And then there is a sharp decline and losses. All because competitors came to the market with brighter and more interesting names for the audience and lured away customers.
2. The previous name doesn’t match the product or the company’s activities. When the naming does not convey the concept of your business, its character, benefits, and value to the customer, the audience simply passes by and does not order the product. There is nothing to hook it, as the first opinion is created in 10 seconds of looking at the advertising, website, website, landing page, and so on. And what catches their eye first is naming.
3. Creating a startup or going to market requires a name that will make you want to buy your own product. 95% of companies fall apart in the first year from startup, and 95% of the rest within 5 years. Developing a bright and unusual brand can save the business position and create motivation to move forward.

Sit and pick up names or order the development of specialists? The choice is obvious. Multilevel creation of a personal brand.

Developing a brand name

If you don’t have a naming name, it’s outdated, or a new type of product is being launched, it’s time to quickly address the issue of a professional brand name.

Branding service always consists of several stages:

1. Positioning the company (brand). One of the most important stages, during which an audit of the company and the market situation is carried out, the general concept of the brand, its style and presentation for the audience is determined. For this purpose specialists conduct market research, develop the concept and strategy of brand promotion in the market.
2. Creating naming. This includes the creation of name concepts for the brand and a presentation to the company owner. When the client is satisfied with the work done, the naming should additionally be analyzed for compliance with the law. As a result, the client receives a brand book, which includes: the name, legend, brand visualization, and so on.
3. Visualization of the company’s activities. At this stage, the main task is to create an image of a strong firm against the background of competitors, using design and visualization. All because the procedure does not end with one name and legal registration. Brand features should be presented through text and visuals, as people, in most cases, have imaginative, visual thinking.
4. Creation of brand documentation (passport). From all the materials obtained at the previous stages, a full-fledged manual is created. You need to specify the concept, the company’s goals, the features of each style you have invented. Simply put, we improve the brand book to perfection.
5. Implementation of the nym for the firm and the analyst. The price for this stage always depends on the time factor. The longer the specialist accompanies the firm and advises it, the higher the fee. But it is also justified – you get an audit from the team that was involved in the project, already knows all the intricacies and peculiarities of product promotion.

Brand naming is a time-consuming process. But, it can be simplified in terms of time and effort – order the service by outsourcing from the team of the company Tresor.

Developing a company name

Naming a company is similar in general concept to the process of creating a brand name. The fundamental principle that distinguishes the service from the other options is that the name has to work in the long term. The product can change, the values of the company can change. But naming is an adjustment for the future.

This positioning makes it possible to work on the same name for ten years or more. The company grows and develops, and the name fully corresponds to it. Both in the region and in cooperation with foreign partners.

Three rules without which the brand won’t work:

1. Consider the region. Think about it, can a regional name of a town or village become part of a corporation and an international company? Hardly. Such a name would only hinder development and prospects.
2. The name does not correlate with just one product. If you specify a name that is consonant with the product of an entire line, then no one will buy the other products, no one will know about them. There will be nothing to promote.
3. Time planning. At the start, the company always focuses on the target audience in a narrow segment. Then, it increases the reach of the audience. This is the right thing to do, and quality naming should work for it.

The service for a firm is slightly different, since its founder can be only one entrepreneur. The activity is of a narrow nature, and therefore the order and its price rests on specialization and a narrower target audience. A good option – the creation of a name on the name of the owner. The firm will be remembered not only by the products, but also by the founder, which will increase the image and orders against competitors.

Development of the name of the product (goods)

The naming of products is different in the niche – the emphasis is not on the benefits of the company, but on the care and attention to the target audience.

What does it mean?

1. Marketing comes first. What the consumer loves, the name of the product should give it away – the image is built on that.
2. The name of the creator or founder raises the level of customer trust. The product becomes “live” to the consumer.
3. The name should create a pool of advertising sources. For example – a unique character.

A professional naming service from Tresor takes into account all of these points. The perfect name for a product is already a part of your company.

Developing a store name

The service for the store is the most difficult process of all those listed. The difficulty is that what is needed here is not specifically naming, but finding a free name among the millions of stores. And that it should fully illuminate the activities of the site.

Therefore, the development process is even more time-consuming than with companies and firms.

The features don’t end there. Here is just a small part of them:

• Developing a name on an incorrect vocabulary can scare off your audience. For example, indicating the store is Luxury, and you sell carpets is not the best solution, as the name does not match the consumer.
• The need to convey the mood of the store, so that the audience will pick up the idea and buy the product.
• Create only positive emotions. Fear and negativity only alienate the audience. The result – you have become part of the 95% who have ruined their business.

Naming in Tresor is carried out according to these and a dozen other features. We always take into account the client’s wishes and turn them into a beautiful and memorable name.

Naming for a domain name

Creating a custom domain name is a relatively new direction. For those who can not choose among the thousands of busy names suitable for a blog or company – it is worth ordering the service from specialists. In this case, the price of the service will not affect the budget of your project.

A quality domain is similar to the name of the company, the occupation; short and consonant; it is easy to remember and re-enter – without search engines. That’s what Tresor does.

What is naming by Tresor

Against the backdrop of high competition and market growth, it is difficult to find the perfect name for a business, product, or your own online resource. And ordering high-quality naming is even more difficult. There are many specialists, and the development is provided only half of the work or one of the stages for the same price. There are few comprehensive solutions.

The Tresor team handles naming from deal making to brand implementation and auditing. You work daily with a designer, brand manager, copywriter and other experts on the perfect name. The result is a unique concept, brand building and a strong name in the marketplace.

Think and wait, or order and make your name now? Tresor for developing competent digital and quick decisions.