Many people mistakenly think that SMM development begins and ends with posting funny pictures, joke posts, and other entertaining content. All you have to do is check the conversion results and you’re good to go. But, mastering social media is much harder. While you can still handle the B2C segment, Instagram and Facebook banter will be unnecessary in B2B. Below, we’ll tell you why.
Marketing is a niche created to attract customers with advertising tools and techniques. SMM is one such tool, the purpose of which is social media marketing.
The company’s authority is increased by both paid and free tools of social networks: posts, targeted advertising, advertising publications from partners, and even personal communication in comments and messengers with subscribers.
What an account and its promotion service in social networks give:
- Building a portrait of the target audience. When you respond to messages from subscribers on behalf of the company on Instagram and Facebook, you see an approximate picture: who subscribed, whether the consumer is satisfied with the product/service, who has any complaints and so on. And this is done in real time, without waiting for the client to call.
- A social media course with SMM strategy allows you to find out from the masses: what they like, what they would like to add, and what inquiries regarding your product already exist. Whether you have seen correctly what the customer wants is simple. All you have to do is run the targeting test in your office and record the results.
- The more quality content a social media account has, the more SMM develops the account in terms of reach. If a hundred visitors saw your company on Instagram and ten decided to order a product, the information will spread to thousands of potential visitors to your account and product site.
- The likes, reposts and comments on a social media page rank a company’s page higher. Without a content strategy, there is nothing to do in SMM. The reader passes by and the account rolls down the feed. Engaging the viewer is one of the main goals of SMM.
- Social networks and SMM are particularly important for Internet services and e-commerce projects (e-buying and selling products). Through social networks, a company attracts customers to its web pages, sites and promotional pages. The next task is to retain the visitor, develop the advertisement to a lead and bring it to a successful order placement. But the starting point in this chain is advertising on Instagram and other social networks.
- Only the laziest person hasn’t developed an Instagram page or a Facebook group. If your company works with a mass audience, but you have bypassed social networks, your competitors get more sales. Competent SMM builds a new chain of relationships with customers, and interest in the brand increases.
- Being honest with your audience increases conversions several times over. And where else can you talk about work or production process mishaps than through social networks? Interesting posts bring the company and the audience closer together. You become familiar with your clients, and the degree of distrust goes down. People are more willing to make a deal.
SMM and advertising is unique way to show yourself to the audience in a new way. It is also a great competitive platform in any country, be it Ukraine, UAE or the USA.
To order SMM from a single expert is to stretch the project for several years, gradually pouring money into the employee. Specialists from Tresor cope with tasks in a short period of time and to the result.
Which social networks Tresor’s SMM-direction works with in Ukraine
Marketing in SMM doesn’t end with a few social networks. You won’t be maintaining an account on ten social networks at once – the campaign budget will exceed the total return. So, you need to choose those sites where it is more profitable to promote the page.
The Tresor team has already done all the work for you. You no longer need to choose which social networks to use for an account or pouring targeted ads. We’ve settled on the most profitable social networks in terms of reach and conversions – Instagram and Facebook. And here’s why.
There’s a rumor on the web that SMM on Instagram only works for brands that sell products with flashy visuals. So to speak, ready to infuse social media with colorful ads for an audience. But it’s far from that.
The peculiarity of SMM in Instagram, as well as in any other social network – you need to know the leverage of traffic management: for one type of business the end result is to increase brand awareness, and for another – direct sales through the platform.
SMM marketing in Instagram – work in several stages. Many companies think that after a few weeks the price of an lead in the social network will decrease, naively believing in the target audience. But it may not be on the site. One mistake – and the entire budget went down the garbage chute.
SMM-strategy from Tresor marketers not only brings client’s accounts through social networks on the first positions in search results, but also increases the level of competitiveness. The fear that you and your business “can’t” reach and social media is just your psychological limitation.
The future in SMM concerns not only the mass social networks like Instagram and Tiktok, but also platforms with a narrow audience segment. No one is interested in how much Facebook can promote a business in a niche, and in vain.
The peculiarity of the social network is that its traffic is limited and it is not suitable for jokes, memes and other viral content. If you run a serious business and your Facebook account has an executive dancing to a viral tune, it will amuse you, but sales will not skyrocket.
Tasks of the Facebook SMM service:
- Increase your brand loyalty in the eyes of your audience;
- Increase conversions to the official business website;
- Engage customers through targeted advertising and account, promotions and sales;
- Keeping traffic informed about the company’s activities, new offers, and more.
An SMM strategy on Facebook does not end with ordering ads and posts on the social network. The manager should monitor the effectiveness of SMM on the number of mentions of your business and the quality of traffic through social networks.
SMM on Facebook is a promising solution for business expansion. The social network includes media outlets, big businessmen, and bloggers, with whom it is possible to agree on partnerships and mutual promotion.
Tresor specialists have specifically divided advertising and SMM into two categories of business: mass advertising on Instagram and serious niche advertising on Facebook. But, for both models, the service of maintaining several pages is also possible. What if your audience is on Instagram and your Facebook ads don’t take off? We are ready for any variants and help our clients to reach the results through SMM.
How SMM promotion affects business
According to statistics, half of users look at reviews or information about a company on social networks before buying any product. More than 90% say that between two companies they will choose the one that has a social network account, posts and promotes massively with advertising. Also, communication in an “informal” setting, which is social networking, has a positive effect on retailer sales and business transactions in general.
Comprehensive SMM service solves several problems for business at once:
- It sets up communication with the consumer in a pleasant environment for him. He is not overwhelmed by hundreds of managers with “unique” offers and promotions. He came in, read the post or the news, liked it – the sale is successful.
- The image of the company among the mass audience and competitors increases. You are everywhere, you are talked about and envied.
- Increase in sales through additional traffic.
- The KPI on leads goes up on the chart.
- There is a high probability that the customer will stay on your account as a regular customer.
- All of the company’s news and promotions are in plain sight. All you have to do is log on to your social network and open the notifications.
This is the only way SMM should solve tasks for clients. And in this amount of work, one or two marketers will simply get confused. The task should be ordered from a strong team of professionals.
SMM promotion from Tresor in Ukraine: why order from us
Tresor has been solving complex marketing problems for over 5 years. During this time we have survived all the restrictions of search engines, bans from social networks and a lot of trends and new movements. And our clients have been at the top, and still are.
How SMM-promotion service from Tresor differs from the competition:
- A whole team of marketers, copywriters, and SMM managers works on the task. The task is divided into a dozen small goals for each employee. Even if one specialist is sick or behind schedule, his part of the work does not take up extra time for retraining.
- The geography of work is not only Ukraine. You get the solution to your task from anywhere in the world.
- Setting up an account, posting, targeting advertising: from filling out a brief to getting the first results. A whole month of work awaits us!
- Fixed rate. We know exactly what the price is for the account promotion service, so we don’t take extra money to “increase the budget” or hire a new specialist.
- Four promotion packages at once. All you have to do is choose from the list or ask a Tresor manager what suits you.
And this is by no means a complete list of benefits from Tresor.tech. If you don’t believe me, take a look at the offers yourself!
Price of SMM promotion and advertising in Ukraine
Tresor.tech has taken care of its clients in advance. We have chosen the most profitable promotion strategies in SMM and advertising, which have been successful for several years. You do not need to think about what to pay for and what service you need. Go to Tresor.tech service page, choose an offer and develop a profitable SMM strategy for several years ahead!