A Landing Page is a selling one-page website, which is visited by users from contextual advertising in Google and Yandex, social networks, mailing lists and other marketing tools. What is the peculiarity of the Landing page?
Unlike full-fledged websites with many pages, categories and subcategories, the Landing Page consists of a single, but long landing page, which compactly hosts content in a block-by-block structure. Landing page contains a unique selling proposition (BTP), motivating the visitor to perform a targeted action: sign up, leave an order, call, fill out an application. This can be registration for a master class, courses, purchase of goods or order of services.
A distinctive feature of a one-liner is to provide only the information that the visitor came to the site for. It should contain a call to action in order to convert the visitor into a real buyer of a product/service. According to analytics, the minimum conversion rate for one-liners is 2-3%. Simply put, from 10 thousand potential customers who have moved on the bandwidth, customers will become 200-300 people. In some business niches, conversion rates of up to 40-50% can be achieved – no website or online store can boast of such figures.
The advantages of creating a landing page for business
Creating a landing page is relevant to the field of business, both medium and small. Order a landing page from scratch in Ukraine is possible as a supplement to a full corporate website or online store. Often use the landing page as the main selling page for quick access to customers. Branding focuses the visitor’s attention on a particular USP and encourages him to perform the target action on the site.
Design and development of a landing page in Ukraine is relevant if through the site will be sold 1 type of goods/services. Here the principle works: one page – one UTP – one target action. It is important to briefly and affordably convey the benefits of your offer to the client and lead him to the target action on the site
Through a landing page can effectively sell from 1 to 5 products of the same type (to give the choice to the client). However, not every product and service is rational to develop a landing page. For example: the effectiveness of banding under the sale of tires will be much lower than selling sports suits in 2-3 colors. This is due to the fact that the range of tires is huge, there is a lot of information and nuances of choice, and all this rationally packaged in a single banding can not work.
The Landing Page benefits for a business:
- Quick payback of the investment. When using PPC contextual advertising, the first visitors to the site will appear within two to three hours after launching and configuring an advertising campaign.
- Perfect price/efficiency ratio. Development of a landing page will cost many times less than a multistrand or online store, but the high conversion rate of the landing page ensures high efficiency of sales with minimal advertising costs.
- Quick creation time. The development of a corporate website can take from 1 to 6 months (depending on the topic and niche business), and the landing page within 7-14 days to become a high-conversion landing page, bringing profits.
- A landing page is developed on a simple CMS. Administering the page is simple, you can change and add information yourself in the admin panel.
Why order a turnkey rendering page in Tresor
There are many details to consider when creating a landing page: from market research of competitors and niche businesses to visual and textual content. It is very important to use high-quality photos and pictures, which will convey a complete picture of the product or service. The main thing is not to overload the page design chips with distracting visual elements that will distract the visitor. Texts on such sites should be simple, without complicated turns and “two-story” sentences, and at the same time selling (usually talking about the benefits that the client will receive by using the offer).
A marketer, designer, copywriter and developer work on the project of creating a Landing page and convert the information into an adaptive layout. PPC specialist is responsible for setting up and launching contextual advertising. For all the specialists responsible for their tasks to work in harmony, you need a cohesive team, aiming at the result. That is why we have gathered the best specialists in their field under the banner of Tresor web agency. Our dream team has proven itself far beyond the borders of Ukraine: we have successful experience of working with companies from 20 countries.
How is the development of a turnkey Landing page? The following stages of work can be distinguished:
- Goal setting. Based on the ToR received from the client, Tresor marketers set the objectives of the landing with a preliminary conversion calculation, based on the offerer.
- Analysis of the market and competitors. At this stage information about competitors and competitiveness of the product/service on thematic key requests, seasonality of the offer, expectations of the CA and other data is collected.
- Development of the structure of the landing page and the USP. Preparation of a unique selling proposition, offers, locations of forms of capture, preparation of a prototype (layout) of the banding with the required number of blocks.
- Page design, writing sales text, layout and programming. After the site is complete, it is necessarily tested for speed of loading, adaptability of design on mobile devices, cross-browser, usability, etc.
The finished project is transferred to the client, and after agreement, you can start running ads.
Development of a Landing: the price in Ukraine
The price of developing a landing page depends on the following factors:
- areas of business and competition in the market;
- the complexity of design (the need to develop animations and videos);
- the number of single-stranded blocks;
- of the functionality to be implemented (card payments, calculators, CRM connection, etc.).
To order the development of a Landing page or to clarify any information, contact a project manager Tresor convenient for you.