Digital strategy for the company – a set of steps in conjunction with the tools and techniques of digital marketing. It is used to achieve the established goals and KPIs of your business.
To be effective, it is not enough to allocate an employee to develop a strategy and hope that you immediately get the desired KPIs. Digital marketing requires three mandatory components:
- Determining the starting point – your current situation in the company and why there were no results.
- Scheme of solving the problem with the help of digital strategy.
- A set of specific actions that will lead your business to performance.
Digital strategy for business promotion: development and implementation
Marketing in digital takes time and patience. High competition, the risks of losing advertising budgets, the fear of failing the business from the start – who hasn’t experienced this before? But, it is enough to entrust the development of Digital strategy to the Tresor team of specialists, and the KPI will increase several times over.
So, what does developing a digital strategy entail?
- Collection, analysis of all current data on the company. In addition, it is worth ordering an analysis of the market, target audience, competitors. This will help to highlight the strengths and weaknesses of your product: what can be played on and how to identify weaknesses so that they become a new advantage.
- Setting goals for the digital strategy. At this stage, the indicators that the company wants to achieve are defined. The best way is to use the SMART system.
- Identification of vulnerabilities that need to be worked on. Prioritize the goals that take the longest to refine.
- Choosing a tactic and a set of tools to achieve the goal.
- Determination of the budget for the campaign, responsible employees and deadlines.
It all sounds really good. Only, at a certain stage the work on promotion can hang up: an important employee has failed the task and the digital strategy was left without a budget, the wrong source of vulnerability is defined, the UTP is not allocated, and so on.
To avoid such fails, the company prefers to outsource the task to a team that works to the result: no extra payments or delays in deadlines.
Strategy for promotion in digital: why do you need a business.
The main goal that solves the digital-strategy – to get a coherent, clear and reasoned plan to achieve the business purpose of the company.
A coherent and reasoned plan is aimed at the real implementation of tasks (in contrast to the abstract plans of digital strategy). If you want to become better than a competitor and get more sales, increase the average check and market share – online promotion and digital strategy will be a permanent partner.
It’s important that your business is ready to implement brand new marketing. Here are a few tags that indicate your company is ready:
- You have already tried Internet promotion tools, but they did not bring results.
- You already have something to brag about on the Web, but you want more.
- You have basic points of contact with your audience – advertising, a social media account, a Youtube channel, and so on.
- There is the first traffic, applications, and sales. But the results are not enough for the business to at least come out in the black.
- You don’t know how to fix a difficult business situation.
Without experience in digital and your own attempts, it’s hard to say why you’re not getting results for your product. But if you recognize one of the situations described above in your company – you definitely need to develop a digital strategy. Only with its help will you accomplish your tasks.
Tailored digital strategy in Tresor: why it’s worth ordering.
Promoting a company on the web is impossible without specific tasks, deadlines and budget. All that is left in your head: goals, tasks, desires – and will remain there, without a clear implementation in reality.
The Tresor team will develop a digital strategy for your business in just 14 days, step by step:
- Analytical work – professional market research.
- “Packaging” your product – the USP, company positioning, market share, and so on.
- Calculation of indicators and marketing budget.
- Building a digital strategy and its implementation in reality.
A whole team of specialists will work on your assignment: content manager, marketers, brand manager, analytic.
To get results in as little as two weeks, just order the development of a digital strategy right now or consult with a Tresor manager.
Digital-strategy in Ukraine: the price of development
The cost of the service depends on the quality of the specialists’ work, performance and tools. The Tresor team uses advanced paid tools, achieving positive KPIs for their clients. And the company pays only for the work of specialists.
It’s time to become a better competitor and start promoting with competent digital!